Laurena Chen is a product manager and marketer based in Santa Cruz, California, working across business, technology, and culture. Her work spans product, marketing, creative strategy, technology, and design - turning insights into products, brands, and experiences people can't live without. This page is an archive of her photography.
Laurena Chen works across business, technology, and culture.
Currently, she leads marketing at UCSC's Center for Innovation & Entrepreneurial Development, where she is scaling the center's reach across campus and bringing more students into Santa Cruz's startup ecosystem. Previously, she worked at BrandCapsule, an early-stage AI startup, helping shape both the product and how it was brought to market, saving the company around $710k in agency costs by using an AI-native approach for brand, content, and web design.
Outside of work, she has been a figure skater since age five and is a 3x national competitor in ice dance and a 2x international competitor in synchronized skating. She's obsessed with startups, investing, and longevity, and when she isn't healthmaxxing, she's reading, making jewelry, playing the piano, or doing her own nails incredibly well. Above all, she is building a life full of relationships worth being proud of. #sigmaballer